When it comes to kidswear, being ‘sustainable’ no longer means boring or bland. From rental wardrobes to hand-picked vintage, the circular fashion revolution is here for your little explorers. More brands are hitting the scene with fun, playful, and cool options to keep wardrobes circular—and style on point. Here’s a peek at some of our favourite UK-based examples, showing how sustainability in kidswear works in real life.

Resale that Keeps Clothes in Play

thelittleloop – Kidswear resale
The Little Loop is the OG of circular fashion for kids. Originally a rental platform, they are now one of the largest resale businesses for kidswear. Fill a bag of your grown-out-of clothing, send it off for credits, and shop from a wide range of brands on their website.

Mini Garms Gang – Hand-picked vintage kidswear
When it comes to hand-picked vintage gems, Mini Garms Gang have got you covered. A small, London-based business, they select stylish vintage pieces for your kids—from dungarees to streetwear classics—giving pre-loved clothing a fresh chapter and proving circular fashion can be as unique and cool as the little ones who wear it.

Renting Clothes for a Growing Family

Bundlee – Baby clothing rental
For babies aged 0–4, growth spurts are relentless. Bundlee helps families stay ahead of the curve with monthly subscription bundles of baby clothing. Sizes can be swapped as little ones zoom through the stages, cutting waste while keeping wardrobes full and fresh.

Or Collective – Rent your kids wardrobe with style
Or Collective acts like a stylish wardrobe assistant for your child. For a monthly subscription fee, you can rent cult brands such as Bobo Choses, Tiny Cottons, and Kong’s Slodj. Kids growing faster than you can say “rotate”? Just rotate their wardrobe… as many times as you want!

Circular Design from Day One

Zig + Star – Shoes that grow with your child
Circularity doesn’t have to stop at their shoes. Zig + Star’s clever removable insole system means a single pair can last through multiple growth spurts. And when shoes are finally outgrown, families can return them to be passed on to charity, giving them a second life.

The QT – In-built circular design for little ones
Some brands build circularity right into the design. The QT uses organic, plastic-free fabrics and designs garments to be passed on, repaired, resold, or composted. Partnered with The Little Loop, you can even see how much they will buy an item back for before you purchase, keeping it in circulation and easier on your pocket.

Creative Upcycling for Little Hands

Chillie Kids Club – Creative upcycling for kids
Here’s where sustainability meets fun. Chillie Kids Club in London teaches children to transform old clothes into patchwork jackets, skirts, and zero-waste toys. It’s a playful, creative way to show kids how circularity works—and it’s as cool as it sounds. Whether it’s an after-school club or a birthday party, kids can upcycle their own clothing while unleashing their creativity.

Why Circular Kidswear Matters

Circular kidswear isn’t just about extending the life of clothes—it’s about teaching children to value resources, make creative choices, and see the beauty in reused and repurposed items. Each brand here, from rental pioneers to upcycling studios, shows that sustainability can be joyful, playful, and full of personality.

Your Child’s Wardrobe, Reimagined

Ready to make your child’s wardrobe more circular? Start small: try a pre-loved jacket, a rental bundle, or a little upcycled creation. Every choice adds up—and shows kids that style, fun, and sustainability can go hand in hand. Explore these inspiring UK brands and see how your family can be part of the circular fashion revolution.