Breathing new life into discarded wool
We’re launching a new generation of childrenswear made from recycled wool — designed to grow, last, and return again.
Join the movement
Subscribe to the waitlist to be the first to know when our AW26 fully recycled collection launches.
Every year, thousands of donated jumpers never get worn again.
We partner with Mary's Living and Giving for Save The Children to rescue this wool and give it a second life — turning it into new, sustainable knitwear for kids.
By joining the waitlist, you can be part of the first collection made from this rescued wool.
The jumpers we collected are carefully broken down and transformed back into premium recycled wool.
This is where discarded clothing becomes something you can feel proud to put on your child — soft, durable, and designed to last.
Once the wool is respun, it’s ready to become your child’s next jumper.
Every piece is part of a closed-loop system — meaning fewer textiles in landfill and more clothing that’s made to last.
Sign up for early access and be part of the first drop.
Quality You Can Feel, Longevity You Can See
Fast-fashion jumpers disappear in months. Our deadstock wool pieces are built to last through years of childhood adventures.
Check out our core collection below.
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Children's Wool Jumpers
Made from 100% wool, deadstock yarns sourced from UK factories, our kid's...
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Children's Wool Cardigans
Children's wool cardigans are what we do best. Stylish, warm and effortlessly...
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Children's Wool Beanies
Our children's wool beanies are the go-to accessory for keeping your little...